PeRFORMiNG ARTS
September - October '22
Project Duration
Solo UX Researcher & Designer
My Role
Figma/FigJam, Photoshop, Semrush, Maze, Slack, Reddit, Zoom, Google Suit
Tools Used
User Interviews, Affinity Mapping, C & C Analysis, Personas, Card Sort, User Flow, Site Mapping, Information Architecture, Wireframing, Prototyping, Hi-Fi Mockups, Style Guide, Usability Testing.
Methods
e-coMMerce
For over 50 years, the top costume rental store in Houston, TX has provided a complete look with costumes, wigs, cosmetics, and more. However, their website currently lacks the ability for users to browse or make purchases online. As a UX designer and researcher, I redesigned the Performing Arts Supply Co's website to address navigation challenges and lack of transparency in product details, descriptions, and customer reviews.
Outcomes
- Enhanced product navigation with clearer categories and filters.
- Increased transparency through detailed product descriptions and customer reviews.
- Improved user engagement by adding a seamless purchasing flow.
- Boosted online visibility and accessibility for a wider audience.
- Positive feedback from both users and stakeholders regarding ease of use and site functionality.
Begin by dragging the yellow circle to observe the before-and-after effect.
